His look in the films is a big factor in creating curiosity and people are constantly talking about it. The Vicky Kaushal starrer military drama collects a record Rs 3. It makes them feel “with it”. Ubiquitous is how one can describe brand ‘Ghajini’. Here are the key facets of the Ghajini movie marketing campaign. Select a City Close. Sooraj Bhalla, director, creative and content, at MATES, the entertainment marketing division of Madison, which promoted the film, Dostana, says, “Movies are a high-involvement product and it’s important to engage viewers at every step to encourage them to buy tickets.

The Aamir Khan starrer Ghajini has created waves at the box office by raking in Rs 90 crore worldwide on the first weekend of its release. Ghajini was also released in theatres outside India. Marketing ensures that these films get that fabulous opening. Advertising 28 minutes ago. It is exactly how advertising for brands works. Soon, the Rs crore-mark, Rs crore-mark and Rs crore-mark were also breached and yet again, Aamir was the one to do so while others followed him.

Yet, a section of media and trade were a bit apprehensive. It makes them feel “with it”. Fill in your details below or click an icon to log in: Thus, it is increasingly becoming important for a film to recover money with a good beginning.

Aamir is known to think out of the box and likes everything to be perfect and puts a lot of thoughts in his marketing and promotional strategies for his films, be it Ghajini, Talaash, PK or 3 Idiots. That shows that digital is a fairly important medium. It is estimated that about 10 per cent of the 12, theatres in India are digital. Contrast this with ‘smaller’ releases like a Bheja Fry or Welcome to Sajjanpur or Cheeni Kum, which came up with prints.


The marketing of Ghajini

And that set the ball rolling. Opinion Jan steategy, Most available mediums are now being used by the movie marketers. In Hollywood, it is much more – nearly half the total budget of a film could go into its marketing. This is debatable strateegy one thing is for sure — it was Ghajini which felicitated this phenomenon and just like the impact of the film, the impact of this famed crore-club is not going to wither away easily!

Marketing Ghajini: Bollywood’s Biggest Blockbuster Case Study|Marketing|Case Study|Case Studies

Fortunately, actors today have understood that their role doesn’t end with the ghajihi of the film, but continues until the viewers pass judgement. The film is the story of a businessman who develops short term memory loss. The success of the film was widely attributed to aggressive promotional strategies adopted by the film maker Marieting Arts in conjunction with the lead actor of the film, Aamir Khan Aamirone of the top actors in the Hindi film industry, who played a vital role in the promotion of the film.

Before this, no star had promoted his movie so aggressively. What’s Patanjali trying to say in this stylised ad Wait for it… Log in to our website to save your bookmarks. This case study was compiled from published sources, and is intended to be used as a basis for class discussion. Shemaroo launches VOD platform; targets “affluent You are commenting using your Facebook account.

Those connected with the making of a movie are sure that every marketing paisa is worth the outlay since there are multi-channelled revenue streams to look forward to. Bollywood’s Biggest Blockbuster case study Case Code: It is not just B2B marketing for the distributors anymore. He seems to have taken the marketing of the film as seriously as his role in the film. Aamir Ghajini Haircut Radio Mirchi, one of the leading radio channels, actually invited SMSes and phone calls from people to get a haircut from the actor himself and he went ahead and gave the cut at a leading saloon in New Delhi.



All about Movie Marketing

Hence, this move added to the buzz and excitement. We have sent you a verification email. He also had a distinctive buzz-cut for the film and took advantage of the premiere of the action film Race to unveil his look to the media.

Marketing 25 minutes ago. Just like the original, the director was A R Murugadoss and the female lead was Asin.

Here are the key facets of the Ghajini movie marketing campaign. The marketing genius of Bollywood. Here’s a look at some of his biggest blockbusters that have had unique promotional strategies, showing how intelligent Aamir is as a marketer.

Post 3 Idiotsother actors too gave Rs crore-films in quick succession. Amidst all this noise, isn’t there a danger that people will forget that it’s just another movie?

The movid, rewritten by Aamir himself and different from the original version, also worked very well with the viewers.

Its music and home video rights were bought for Rs 8.

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